In today’s super-fast changing marketing environment, we all know that staying on track with the features offered by the advertising tools we use the most is of crucial importance. We need to know what is being offered to us and what is the best result we can get, at any time!
For that reason, and since Facebook Advertising is used by millions and millions of people around the globe, we’ve collected the latest Facebook Advertising updates in this blog, which will help you stay updated on the news with just one read.
Facebook combined Ads Manager and Power Editor
Facebook combined Ads Manager and Power Editor into one platform called, simply, Ads Manager. The main purpose of this is to make it easier for advertisers to manage their ads in one place. Advertisers who were using Power Editor before this merge won’t notice any changes, but advertisers who were using Ads Manager will notice some new features in:
The workflow for creating ads – the new workflow allows advertisers to create a draft of the campaign first and add ad sets and ads later. This is an excellent feature for advertisers who don’t want to follow campaign steps or a particular order and who already have some experience with Facebook Advertising;
Confirming ad changes – every time a change to an ad is made it has to be confirmed under Review Draft Items. Changes won’t take place this until confirmation is made. The case is the same with deleting an ad; it won’t be deleted until it’s confirmed by using the same process.
Facebook removed some types of post boosts
Boosting a post on Facebook is an excellent way to increase the chances of your content reaching many more people and getting more post engagements or website visits. To boost a post, all you have to do is click on the blue Boost button (see image below) under the post you want to boost and then select the Audience, Budget, Duration and Payment options.
These are some of the boost types removed by Facebook: Page-sharing a shop, then boosting the story; Boosting sharing of products from shops; Boosting a sports event; Boosting place recommendations, and so on. The whole list of removed boost types can be found here.
New controls and capabilities for branded content marketers
With influencer marketing being a huge thing this year, 48% of marketers are planning to increase influencer marketing spend, and Facebook has created more features to enable marketers to partner with influencers and content creators.
Feature 1: Boost posts created by influencers/other creators
Instead of doing it the old way – having to post content from other creators so it can be boosted and shared with the marketer’s audience – these new features enable marketers to directly boost a post created by someone they partner with. All the post creator needs to do is tick the box to Allow business partner to boost this post when creating a post and tag the marketer’s Page by using the branded content tool.
The post will show as coming from the creator, even though the marketer was the one who boosted it.
Feature 2: Marketers can control branded content tags
Marketers can now choose who can tag them in a branded content post by authorising post creators in their Page Settings on the Branded Content tab.
Marketers have access to key data from the branded content tags, including: reach, engagement, total spend, and cost per thousand impressions (CPM) so they can track the performances of the posts they were tagged in.
The Branded Content tab has been updated to include: explanations for understanding results and detailed tips, the overall amount spent by both the marketer and creator on each post and summaries of total spend and CPM separately and in multiple currencies, where needed.
Facebook introduced rounded page profile pictures
Facebook announced the round user and page profile pictures in August, but it didn’t completely take place until September. The main reason for doing this, according to Facebook, is to ensure a more engaging look for profiles which will eventually help companies to connect easier with their target audience.
The look of this change can be seen in the image below.
The large profile picture on the left when visiting a page will remain square.
Will the round profile pictures really increase engagement? Well, it’s still too early to tell, but we will definitely track the changes closely and share our feedback with you.
We would love to hear what you think of these changes and the new features! Do you think that the round pictures will really play a part in improving engagement? Will you be missing some of the retired post boosts? Will the new influencer marketing features help you to partner better with content creators and influencers? Drop us a comment and let us know! 🙂